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Organizational Structure Of Continental Airlines

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... Brand Awareness via Electronic Marketing Vehicles: Awareness of Continental Airlines can also be increased by repeat United." Continental was the first major airline to copy the Southwest model, but did not succeed because of operating charting a course forward toward profitability. To counteract this trend, the following recommendations are prepared for Continental Airlines. The campaign name is adds, revolving around the CPP, email Tip Sheet, and ongoing awards of Continental Airlines should be places in seats. Reinforcing Existing strengths: During 1999, 2000, and 2001, Continental Airlines received numerous awards for customer ...



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Sources list for ORGANIZATIONAL STRUCTURE OF CONTINENTAL AIRLINES:

Moschetti, M. T. "United Airlines and Continental Airlines: Modern Organizational Structure." Retrieved Nov. 17, 2003: http://www.tildenm.com/hodgepodge/papers/UAL.pdf
United Airlines

Continental Airlines announces resumption of initial public offering of regional airline subsidiary. (February 25, 2002). Continental Airlines: recent press releases. April 10, 2003. [Online]. Available: http://www.continental.com/dash/build_dash.asp? cor
Regional Jets and the Aviation Industry

Krokosz-Krynke, Z. (1989). Organizational Structure and Culture: Do Individualism/Collectivism and Power Distance Influence Organizational Structure?
Quality Management in the Pharmaceutical Industry

Chien, M. (2005) An investigation of the relationship of organizational structure, employee's personality and organizational citizenship behaviors. Journal of American Academy of Business. 5 (1/2) pp.428-431. Retrieved July 20, 2005 from the EBSCOhost onl
Organizational Structure and Leadership

Continental Airlines web sites: Invesdtor information, flight and destination information, and corporate history: [9]www.continental.com
Continental and Southwest Airlines

 


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